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How an Apostrophe Can Cost You Search Engine Traffic

What's the difference between a Web page titled:

Bob’s Doggy Treats

And one titled:

Bob's Doggy Treats

Maybe more than you think ... it's all in the apostrophe.

Recently, I noticed that a client had pasted their business name from Microsoft Word into their Web site title tag without converting their apostrophe from Word's character entity to the straight text-only apostrophe that HTML requires.

Initially, I was not very concerned until I Googled for the client's name and it was nowhere to be found. Other similar business names were in the search engine results pages where my client should have been. Though most Web browsers are able to interpret the Word markup visually, it made no sense to Google, who treated the apostrophe pasted from Word as part of the business name instead of punctuation. For a business who relies on search engine traffic, this can be a costly mistake.

This post is a short reminder that cutting and pasting from Microsoft Word into a Web page document is ALWAYS a bad idea. If you need to cut and paste, a short workaround is to copy from Word into a text editor like Notepad. Then, copy the text from Notepad into your Web page. This removes most of the extra characters could potentially harm your Web page.


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POP3 / IMAP Overview

Post Office Protocol (POP) and Internet Message Access Protocol (IMAP) is a widely used method for retrieving e-mail. Using POP is most suited for situations where you access your email from just one machine. IMAP is more appropriate if you access your email from multiple computers. A POP-enabled e-mail program simply checks your email at specified intervals and by connecting and subsequently disconnecting from a pop server. During this process, any new email is removed from the pop server and downloaded locally to your personal computer. Because your email is downloaded to your computer, it is available for you to read even though your computer may not be connected to the Internet.

 

Contrary to POP, IMAP connects to an imap server and stays connected as long as you have your email program open. Any new messages will show up in your INBOX but will not be downloaded. This is convenient to screen your email and only download the messages that you actually need which may be useful on slower Internet connections. IMAP uses "message flags" that allow you to ensure that no matter where you check your email you know which messages you've replied to, which you flagged for deletion, and which messages you have not read. Many IMAP programs allow you to keep a cached copy of email locally that you have downloaded (i.e. read) although in general, it is best to be sure you are connected to the Internet when accessing your e-mail.

Beantree provides both POP and IMAP services for each account. If your primary domain name you receive email is called mydomain.com then you can set your email software to access your e-mail using the server name "mail.mydomain.com".

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