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Beanbasket Customer Century Novelty Wins MultiChannel Merchant Award
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CenturyNovelty.com won a Silver Multichannel Merchant Award for the Small Merchant category.
The MCM Awards are the top honors for business-to-business (B-to-B) and business-to-consumer (B-to-C) marketers. They recognize superior print catalogs and websites from around the globe. Gold and silver awards are given for quality in both print and Web, and the Cross Channel Award honors multichannel merchants for synergy across print and Web channels.
MCM Awards finalists and winners are evaluated by a panel of experts through a series of three judging sessions: pre-screening, in home-evaluations, and a final judging session. Print and Web channel entries are evaluated on creative, merchandising, copy, customer service/navigation, and marketing execution. Cross-channel entries are evaluated on the synergy between channels and results.
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