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Did you know...

How an Apostrophe Can Cost You Search Engine Traffic

What's the difference between a Web page titled:

Bob’s Doggy Treats

And one titled:

Bob's Doggy Treats

Maybe more than you think ... it's all in the apostrophe.

Recently, I noticed that a client had pasted their business name from Microsoft Word into their Web site title tag without converting their apostrophe from Word's character entity to the straight text-only apostrophe that HTML requires.

Initially, I was not very concerned until I Googled for the client's name and it was nowhere to be found. Other similar business names were in the search engine results pages where my client should have been. Though most Web browsers are able to interpret the Word markup visually, it made no sense to Google, who treated the apostrophe pasted from Word as part of the business name instead of punctuation. For a business who relies on search engine traffic, this can be a costly mistake.

This post is a short reminder that cutting and pasting from Microsoft Word into a Web page document is ALWAYS a bad idea. If you need to cut and paste, a short workaround is to copy from Word into a text editor like Notepad. Then, copy the text from Notepad into your Web page. This removes most of the extra characters could potentially harm your Web page.


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E-Commerce And Shopping Cart News

News Archive > 2006

Beanbasket Version 3.9.9 Released

Date: 7/4/2006

  • » Added the ability to wildcard portions of qualifying products for coupons. Please reference the KnowledgeBase for additional information on how to setup a coupon like this.
  • » Fixed an error where discounts that didn't pass minimum requirements were still getting discounted in Order Motion.
  • » Made performance improvements in the Order Motion product load load.
  • » Improved reliability for customers that are currently using a real-time lookup of sales tax from Order Motion during the checkout process. If the Order Motion system is not availble for a tax calulation, the system will 'failover' to the tax tables available within Beanbasket. This will allow for an error free continuation of the checkout, thus saving the sale, even if the sales tax calculation isn't exactly the same as Order Motion's.
  • » Released a feature that allows Beanbasket to post e-mail addresses directly to a mail management system, such as KnowledgeMarketing's ECN. Instead of collecting these addresses via e-mail and adding them manually, Beanbasket can now automatically commit those signups without any further manual processes. This process is compatible with most mail management systems. Please reference the KnowledgeBase for additional information.
  • » Added a real-time posting of orders in a Yahoo Store Order format to a URL of your choosing. This is useful for adding additional services to your online store that are driven by the order feed format of Yahoo Store. This was specifically developed to build compatibility between Beanbasket and Amplifier, so that our customers can take advantage of Amplifier's fulfillment services.
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