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E-Commerce And Shopping Cart News
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News Archive > 2006
Search Engines: Cost Effective Spending
Date: 7/13/2006
When bidding for key words, bid on several. Try bidding on exact phrases, alternate wordings, and phrases greater
than three words. When potential customers are ready to buy, they tend to use more words when searching. One does
not have to spend exorbitant amounts of money on the big search engines. Their costs per click are usually much
higher than the second tier engines. If a popular search engine costs 10 cents per click and the engine with less
traffic costs 1 cent per click, then your company needs a higher customer conversion rate to justify the return on
the investment for the popular search engine. Not every one who clicks on the ad will be buying something. Everyone
wants to run an advertising campaign on the high traffic search engine sites, but the competition is already there.
The less visited search engines might offer a better value.
Make sure you link directly to the product or promotion page that is showcasing the search result. When people click
on a search result and it takes them to the main page, people just assume that the ad is just a ploy to get them to
your page. The search result should point to relevant content. Think of the ad as a short cut to a particular product
or category.
If you would like to engage the help of a professional search engine optimization firm, we can recommend several
options. Please contact us for more information.
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