Shopping Cart Software
by Beanbasket eCommerce Web Hosting

The protection of customers' identity is one of the hottest topics in the Internet retail space. The apprehension your customers may about providing the personal data required to complete an online order has become a significant barrier to converting an online sale. According to a survey conducted by Forrester Research, Internet security concerns will keep 24% of U.S. online consumers from shopping online during the holiday season. That is a large percentage of the population that will not be buying your products online.

The best way to combat this fear and apprehension is with education and assurance that your customer's online shopping experience is as secure (if not more so) as visiting a brick-and-mortar store. This education can come in the form of a clear, specific and readily accessible privacy/security policy on your web site. This policy should clearly state how data is collected and for what purpose it is used. It should further explain the measures that have been taken to ensure the security of data collected during an online purchase such as the use of a Digital Certificate and HACKER SAFEŽ certification. Digital certificate site seals also have a tremendous impact on gaining the confidence of those shoppers that may be otherwise less inclined to take that cart through the checkout process. All Beanbasket online stores are secured with a Digital Certificate by Thawte, a recognized leader in Internet Security products. If you have not taken advantage of placing the Thawte Site Seal on your site, contact the Beanbasket.com team for assistance.

To learn more about site security and easy steps you can take to eliminate consumer fear and increase conversion rates through education, visit:

Merchant Risk Council

Thawte Digital Security Products

ScanAlert HACKER SAFEŽ and PCI Compliance certification