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Paying Too Much For AdWords?

AdWords ads appear on Google.com as well as on Google partner sites like Ask.com. AdWords ads may also appear on third-party Web sites which use AdSense, the other side of the Google advertising model.

Google charges its advertising customers when someone "clicks" on one of their ads. During the sign-up process, users tell Google the maximum that they are willing to pay per "click."

During this process, users encounter two adjacent boxes. Into the first, customers enter the amount they wish to pay per click of an ad displayed on Google.com. The second box is marked 'optional.' Into this box, a user can enter the amount they would be willing to pay per click of an ad appearing on a third party web page. But leaving the box blank does not prevent ads from appearing on third-party sites.

Google places the ads on third-party sites anyway. And users are automatically charged per click based on the amount they entered into the first box. There isn’t a clear explanation, so make sure you enter the amounts you want to pay in both boxes.


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Security

Our Approach to Security

We take security very seriously. This encompasses everything from providing our customers the highest grade system security that is implemented within current browsers to a comprehensive privacy statement governing how we store and use the information that is provided to us.

What We Use

We use RSA encryption within our web servers for full 128bit encryption. Our site certificate, as well as all our programming code that requires "signing", is verified by VeriSign, Inc., the clear leader in providing secure authentication services. These certificates enable us to prove our identity and establish a secure communications channel to customers.

Security for Your Site

The same security features that we use ourselves for electronic commerce can also be enabled for your own website. Alternatively, for those applications that we host for you, our own secure certificate is utilized and you can rest assured that your information will be protected.

Blocking Access to Content

We attempt to block "robots" through our robot exclusion file. This eliminates other sites from indexing our pages and retrieving the information provided to us. This only applies to those systems (ie. WebCrawler) which abide by the robot exclusion standard.
It is also possible with some services that we provide to allow for our customers to block access to content. Typically this is done with BASIC or DIGEST access control lists. We are able to assist our customers in setting up these controls.

How We Store Critical Data

Where appropriate, passwords are stored in an encrypted form within our databases. We may not have the ability to supply you with your original password, but given certain authorization information concerning your identity, we may be able to reset your password to a new one that you should specify. With secure ordering, this process is done. For general moderated or unmoderated discussion groups, this level of encryption is not done.

Revision Date: Febrary 6, 2007
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