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Did you know...

How an Apostrophe Can Cost You Search Engine Traffic

What's the difference between a Web page titled:

Bob’s Doggy Treats

And one titled:

Bob's Doggy Treats

Maybe more than you think ... it's all in the apostrophe.

Recently, I noticed that a client had pasted their business name from Microsoft Word into their Web site title tag without converting their apostrophe from Word's character entity to the straight text-only apostrophe that HTML requires.

Initially, I was not very concerned until I Googled for the client's name and it was nowhere to be found. Other similar business names were in the search engine results pages where my client should have been. Though most Web browsers are able to interpret the Word markup visually, it made no sense to Google, who treated the apostrophe pasted from Word as part of the business name instead of punctuation. For a business who relies on search engine traffic, this can be a costly mistake.

This post is a short reminder that cutting and pasting from Microsoft Word into a Web page document is ALWAYS a bad idea. If you need to cut and paste, a short workaround is to copy from Word into a text editor like Notepad. Then, copy the text from Notepad into your Web page. This removes most of the extra characters could potentially harm your Web page.


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Home > Support > SMTP Access

Simple Message Transport Protocol (SMTP) is used to send e-mail from your computer to your intended recipient. Unlike some other companies, Beantree's secure SMTP service enforces that you login with your account to send your e-mail. Thus when you connect to our SMTP server and send your message, the responsibility of the delivery of that message transfers from your PC to our system. Our email server will thus try to deliver that message to all applicable recipients. If this is not possible right away, your message is queued and delivery will be attempted periodically for 6 hours before being returned to you.

If your primary domain name you receive e-mail is called mydomain.com, you should set your email software to send e-mail using the servername mail.mydomain.com

Due to the nature of early SMTP servers which did not enforce a login, some of the larger Internet access providers filter traffic destined for SMTP servers. This is to prevent the abuse of these systems to send unsolicited commercial email (UCE). Thus, despite Beantree ensuring secure access to our email systems it may still be necessary for you to configure your e-mail to send out using your Internet service provider's e-mail server. In this case, you would need to use their server name (instead of mail.mydomain.com) in the SMTP section of the configuration for your email program. In such a case, in order to send mail you would need to use the username / password they give you. For specific questions, please contact us.



 

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